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What is Strategic Planning Matrix Evaluation about?
The Quantitative Matrix of Strategic Planning (QM-SP) allows for the objective evaluation of alternative strategies identified in the SWOT analysis based on critical internal and external factors. The process involves assigning weights to the factors, rating the attractiveness of each strategy for each factor, and calculating a total attractiveness score to determine which strategy is the most attractive. The document provides the six steps to apply the QM-SP including the identification of factors, assigni
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