Can I read Understanding Facilitating Goods on EtoBox?
Understanding Facilitating Goods by Bina Rai is a document available to read on EtoBox.
What is Understanding Facilitating Goods about?
Facilitating goods are tangible elements consumed or used by consumers during a service process and help differentiate services. There are two types: dominant goods which are fixed assets like equipment that facilitate service consumption and communicate service expectations, and peripheral goods of small value consumed during services that add value as symbols.
- Author
- Bina Rai
- Language
- EN