About this document

Lucky Me! Brand Evolution Overview by John Maynard is a document available to read on EtoBox.

Monde Nissin has been providing Filipinos with high-quality food products for over 35 years, starting with biscuit manufacturing in 1979. In 1989, they entered the instant noodles market with Lucky Me!, launching flagship variants like Beef na Beef and Chicken na Chicken Mami. Lucky Me! pioneered soup-less noodles in 1991 with Pancit Canton and has since become the most popular and chosen instant noodle brand in the Philippines, reaching almost all Filipino households by 2014.

Author

John Maynard

Language

EN