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Digital Marketing by AR Rafi is a document available to read on EtoBox.

What is Digital Marketing about?

This document summarizes a study on the role of digital marketing in consumer behavior, specifically focusing on the tourism sector. The study reviewed literature on how mobile apps, social media, and electronic word-of-mouth impact consumer behavior. It found that digital communication is important for tourism competitiveness and influences tourists

Author

AR Rafi

Language

EN