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What is Nike about?

Nike began in 1962 as a partnership between Phil Knight and Bill Bowerman to import athletic shoes from Japan into the United States. In 1971, Nike officially launched with the Swoosh logo designed by student Caroline Davidson. Nike focused on quality running shoes and utilized a direct sales model. Through sponsorships of athletes and strategic marketing, Nike became the largest athletic shoe and apparel company in the world by the late 1990s.

Author

Chand Ansari

Language

EN