Can I read Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability on EtoBox?

Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Jagmohan Raju; Jagmohan Singh Raju; Z. John Zhang is a business book available to read on EtoBox.

What is Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability about?

This book introduces to marketing and product executives, along with corporate strategists, many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will discover resturants where customers set the price ... learn how Google and other high-tech firms have used pricing to remake whole industries ... and understand how executives in China successfully start and fight price wars to c

Who reads Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability?

Author

Jagmohan Raju; Jagmohan Singh Raju; Z. John Zhang

Publisher

Pearson Prentice Hall

Published

2010

Language

EN

ISBN

9780131494183

Category

business

Subjects

Marketing, Management, Fiction

Rating

3.87 / 5 (108 ratings)

Updated

2026-03-14