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Consumer Awareness of Green Building Practices by Varadharaj Vrj is a document available to read on EtoBox.

This chapter discusses the findings from surveys of consumers and industry on environmental marketing in the real estate sector. Key findings include: 1) Consumers are generally aware of and consider environmental aspects when buying homes, though awareness varies by demographics. Most take steps to reduce water and energy usage. 2) Factors like home insulation, buying energy efficient products, and green marketing practices are associated with certain demographic groups. 3) Green learning during educa

Author

Varadharaj Vrj

Language

EN