About this document
Unit 7 Advertising Campaign Business Terminology by Diana Patricia Soto Osorio is a document available to read on EtoBox.
- Author
- Diana Patricia Soto Osorio
- Language
- EN
Unit 7 Advertising Campaign Business Terminology by Diana Patricia Soto Osorio is a document available to read on EtoBox.
An advertising campaign consists of a series of messages that convey a single theme and are part of an integrated marketing communication (IMC) strategy. The campaign