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What is Political and Legal Marketing Environment about?

This document summarizes the political and legal environment that influences marketing and international trade. It explains that there are laws that regulate businesses with the aim of protecting companies, consumers, and society, and that public interest groups such as consumers also affect marketing practices. Marketers must be aware of these laws and present their plans to legal departments. It also describes how governments establish rules for international trade that define how companies can import and

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ScribdTranslations

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EN