About this document

Fevicol: Pidilite by Pragya Biswas is a document available to read on EtoBox.

Fevicol is a brand of adhesives owned by Pidilite Industries. Prior to Fevicol, glues were made from animal fat or starch. Fevicol gained popularity among carpenters due to its ease of application compared to traditional glues. Over time, Fevicol launched new products and sizes to target household users in addition to industrial users. The company worked to build strong relationships with carpenters through education and community initiatives to support brand growth. Fevicol has maintained brand equity over

Author

Pragya Biswas

Language

EN