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Marketing Plan for Exporting Filipino Products by CJ Granada is a document available to read on EtoBox.

What is Marketing Plan for Exporting Filipino Products about?

This document provides guidelines for a marketing plan assignment for a university course. Students are divided into teams of 3 and must choose a locally produced Philippine product to export to Cambodia. The marketing plan must include an executive summary, mission statement, situation analysis, target market description, buyer personas, marketing objectives, pricing strategy, distribution plan, and promotional plan. The plan is to be submitted in word format along with a PowerPoint presentation.

Author

CJ Granada

Language

EN