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What is Busa 3000 Lecture 1 What Is International Business about?

The lecture introduces international business, highlighting its distinction from domestic business and the importance of globalization in trade and investment. It discusses the roles of multinational enterprises, small and medium-sized enterprises, and the motivations for firms to internationalize, such as market diversification and cost advantages. Additionally, it addresses the risks associated with international business, including cross-cultural, country, currency, and commercial risks.

Author

rayou9719

Language

EN