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What is CSR and Green Innovation Impact on Performance about?

This study examines the impact of corporate social responsibility (CSR) and green product innovation on organizational performance, focusing on small and medium-sized enterprises (SMEs) in Pakistan. It identifies that both CSR and green product innovation positively influence organizational performance, with competitive advantage mediating this relationship and green trust acting as a moderator. The research highlights the importance of integrating eco-friendly practices into business strategies to achieve

Author

nguyenthanhdanh12121212

Language

EN