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What is Crocs Supply Chain and Competencies Analysis about?

Crocs is a footwear company known for its colorful, lightweight and breathable clogs made of Croslite material. It grew rapidly due to its innovative supply chain model that allowed retailers to place smaller pre-orders and reorder within seasons. Crocs exploited its competencies by vertically integrating manufacturing to locations around the world for flexibility and responsiveness, and expanding through strategic acquisitions and product line extensions while maintaining control of its core Croslite techn

Author

Andrea Bonfanti

Language

EN