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Cover 1 Half Title 2 Series 3 Title 4 Copyright 5 Contents 6 Acknowledgments 7 Introduction: Contemporary Fiction, Celebrity Culture, and the Market for Modernism 8 1 Signature to Brand: Martin Amis’s Negotiations with Literary Celebrity 36 2 “To Invent a Literature”: Ian McEwan’s Commercial Modernism 60 3 Modernism as Postcolonial Inc.: Authorizing Salman Rushdie 86 4 What the Public Wants: Kazuo Ishiguro, Prize Culture, and the Art of Alienation 114 5 Zadie Smith, Inauthenticity, and Multicultural Modernism 142 6 Marginal Literary Values, or, How Eimear McBride and Anna Burns Reframe Irish Modernism 170 Notes 194 Introduction: Contemporary Fiction, Celebrity Culture, and the Market for Modernism 194 1 Signature to Brand: Martin Amis’s Negotiations with Literary Celebrity 199 2 “To Invent a Literature”: Ian McEwan’s Commercial Modernism 204 3 Modernism as Postcolonial Inc.: Authorizing Salman Rushdie 209 4 What the Public Wants: Kazuo Ishiguro, Prize Culture, and the Art of Alienation 214 5 Zadie Smith, Inauthenticity, and Multicultural Modernism 218 6 Marginal Literary Values, or, How Eimear McBride and Anna Burns Reframe Irish Modernism 223 Bibliography 227 Index 242
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- Mickalites, Carey;
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- EN
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