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What is Distribution Channel Conflict Management about?
This document summarizes a research paper on distribution channel conflicts and management. The paper aims to identify the mechanisms used by companies to manage conflicts within their distribution channels. It presents a literature review on distribution channel design, sources of conflicts between channel members, and strategies for managing conflicts. The paper then proposes three research questions to guide its empirical study: 1) How companies organize their distribution channels, 2) Sources of conflic
- Author
- Johnny Eriksen
- Language
- EN