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What is Lakme Brand Identity and Marketing Analysis about?

This study analyzed Lakme cosmetics brand identity, image, and marketing strategies in India. The objectives were to analyze Lakme product usage, branding, and marketing approaches. A survey of 50 Chennai residents found that most use Lakme products and are influenced by their advertising. The study reviewed literature on cosmetics usage and the impact of advertising on purchase decisions. It concluded that Lakme employs effective marketing like celebrity endorsements and attractive packaging to promote the

Author

Sudhir Kakar

Language

EN