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Profit-Driven Business Analytics (A Practitioner's Guide to Transforming Big Data into Added Value) by Verbeke, Wouter; Baesens, Bart; Bravo, Cristián is a scholarly article available to read on EtoBox.

What is Profit-Driven Business Analytics (A Practitioner's Guide to Transforming Big Data into Added Value) about?

Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how

Author

Verbeke, Wouter; Baesens, Bart; Bravo, Cristián

Publisher

John Wiley & Sons, Incorporated, John Wiley & Sons, Inc

Published

2017

Language

EN

ISBN

9781119443179