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International Business Management : For Anna University by Vyuptakesh Sharan is a nonfiction available to read on EtoBox.

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Cover Contents Preface About the Author Part 1: Concept of International Business Chapter 1: Overview of International Business 1.1 The Concept and Process of Globalisation 1.1.1 Meaning 1.1.2 Evidence 1.1.3 The Impact 1.2 Meaning and Importance of International Business 1.3 Domestic Business versus International Business 1.4 Multinational Corporation 1.5 Evolution and Development of International Business 1.5.1 Process of Evolution 1.5.2 Early Developments 1.5.3 Post-War Developments 1.5.4 Recent Trends 1.6 Factors Leading to Growth in International Business in Recent Decades 1.7 Structure of Book Summary Review Questions References Select Further Readings Chapter 2: Modes of International Business 2.1 Determinants of Entry Mode 2.2 Trade Mode 2.2.1 Direct and Indirect Export 2.2.2 Counter-trade 2.3 Contractual Entry Modes 2.3.1 Licensing 2.3.2 Franchising 2.3.3 Management Contracts 2.3.4 Turnkey Projects 2.4 Foreign Investment 2.4.1 Foreign Portfolio Investment and Foreign Direct Investment 2.4.2 Mergers and Acquisitions (M&As) 2.5 Strategic Alliance 2.6 FDI Compared with Trade 2.7 FDI Compared with Contractual Entry Mode 2.8 Greenfield Investment (GI) versus M&As 2.8.1 Substitut

Who reads International Business Management : For Anna University?

Author

Vyuptakesh Sharan

Publisher

Pearson Education

Published

2011

Language

EN

ISBN

9789332509665

Category

nonfiction