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About this book
Marketing Decision Making: a Model-building Approach by Gary L. Lilien and Philip Kotler is a book available to read on EtoBox.
- Author
- Gary L. Lilien and Philip Kotler
- Publisher
- Harper & Row
- Published
- 1983
- Language
- EN
- ISBN
- 9780060440763
- Subjects
- Management, Business, Marketing
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