Can I read Greenwashing on EtoBox?

Greenwashing by Ngoc Kim is a document available to read on EtoBox.

What is Greenwashing about?

This study investigates the relationships between greenwashing, negative word-of-mouth, and brand avoidance, focusing on the roles of green perceived risk and green trust. Findings indicate that greenwashing negatively impacts consumer trust and can lead to brand avoidance and negative word-of-mouth. The research emphasizes the importance of transparent marketing practices to maintain consumer loyalty in sustainability-focused markets.

Author

Ngoc Kim

Language

EN