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Scale Construction Techniques discusses several methods for developing scales to measure attitudes: 1. Arbitrary scales are quickly developed using statements the researcher believes are appropriate but have limited reliability. 2. Differential (Thurstone) scales use expert judges to assign scale values to statements, but are time-consuming and expensive to develop. 3. Summated (Likert) scales assess agreement with statements using a numeric scale, then total scores to indicate attitude. Likert scales a

Author

DrYogesh Mehta

Language

EN