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Mobile for Good: A How-To Fundraising Guide for Nonprofits : A How-To Fundraising Guide for Nonprofits by Heather Mansfield is a business book available to read on EtoBox.

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'Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media.'-- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors'tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to: Master your mobile fundraising strategy Create a strategic plan flexible enough to handle changes in technology Design a website and emails that work on both mobile devices and computers Choose the best mobile and online tools based on your budget and your donor demographics Build a system that tracks, evaluates, and reports campaign resul

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Author

Heather Mansfield

Publisher

McGraw-Hill Education, McGraw-Hill

Published

2014

Language

EN

ISBN

9780071825276

Category

business

Subjects

Business, Marketing, Management

Rating

4.3 / 5 (54 ratings)

Updated

2026-03-14