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Urban Buying Behavior at Big Bazaar by mnjbash is a document available to read on EtoBox.

What is Urban Buying Behavior at Big Bazaar about?

This research aims to identify the buying behavior of customers of Big Bazaar in the National Capital Region of India. The study focuses on primary and secondary data from urban customers in the NCR due to time constraints, excluding rural customers whose norms, status, attitudes, and acceptance differ. The scope is limited to the NCR area but provides insight into the organized retail sector and skills like technology advancement and competition management.

Author

mnjbash

Language

EN