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CRM Strategies in Retail: Pantaloons vs. Shoppers Stop by Pranav Pandey is a document available to read on EtoBox.

What is CRM Strategies in Retail: Pantaloons vs. Shoppers Stop about?

The document presented information on customer relationship management (CRM) practices of Pantaloons and Shoppers Stop, two leading Indian retailers. It discussed how both companies use tools like SAP and JDA to track customer purchases and implement loyalty programs. Specifically, Pantaloons utilizes SAP

Author

Pranav Pandey

Language

EN