About this document
IOM101 Marketing Module Overview by Enrique Liaw is a document available to read on EtoBox.
The document outlines the Fundamentals of Marketing module (IOM101) at XJTLU, detailing the course structure, assessment methods, and learning outcomes. The module aims to provide students with a comprehensive understanding of marketing principles and their application in various contexts. It includes lectures, tutorials, and group projects, with an emphasis on practical learning and community engagement.
- Author
- Enrique Liaw
- Language
- EN