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What is Understanding Marketing Fundamentals about?

Marketing involves business practices to build customer relationships by presenting products and services in a way that creates value for both buyers and sellers. Value is defined as all benefits received versus all costs incurred. The four aspects of a marketing mix are product, price, place, and promotion. Marketing can be performed by individuals, businesses, or organizations and occurs through business-to-business, business-to-consumer, and consumer-to-consumer exchanges.

Author

melody

Language

EN