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Kellogg by rvwassup is a document available to read on EtoBox.

What is Kellogg about?

Kellogg first entered the Indian market in 1994 but failed due to not understanding Indian consumer behavior and habits. Their products were seen as too expensive and focused only on health rather than taste. After re-launching with an emphasis on fun and taste at lower prices, Kellogg was able to better penetrate the Indian market by introducing more affordable options and local flavors. Their ability to adapt helped Kellogg eventually find success in India.

Author

rvwassup

Language

EN