About this document
Understanding the 7 Ps of Marketing by shylabaguio15 is a document available to read on EtoBox.
The marketing mix consists of 7 Ps - product, price, place, promotion, people, packaging, and positioning. People refers to everyone involved directly or indirectly in a product or service. Packaging is used for marketing, convenience, and information transmission. Positioning distinguishes a brand from competitors in customers
- Author
- shylabaguio15
- Language
- EN