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Graphic Design : Vision, Process, Product by Louis D. Ocepek is a book available to read on EtoBox.

What is Graphic Design : Vision, Process, Product about?

Conveniently compact, richly illustrated, and step-by-step in approach, this volume follows the process that nearly all designers use in producing ?good? communication design?focusing on the universal elements of graphic design that transcend period and style. Each chapter addresses a single element, demonstrating how the element can be used in actual projects, and showing how creative and practical decisions are made in response to project requirements and parameters?with an emphasis on achieving a balance between individual creativity, utility, and responsibility to the client. Example projects featured throughout have been gathered from outstanding contemporary graphic designers, as well as museums and private collections, and represent a diverse range of communication formats (e.g., posters, covers, catalogs, etc.)?executed in a rich sampling of media. Chapters can be used in sequential as the basis for actual design projects. KEY Content. Parameters and Problem Solving. The Design Process. Point-of-View and Attitude. Letters and Words. Images. Integration of Word and Image. Arrangement and Organization. Line. Shape and Form. Value and Texture. Color. Rhythm and Pattern. Emphas

Author

Louis D. Ocepek

Publisher

Pearson College Div

Published

2003

Language

EN

ISBN

9780130418838

Subjects

Crafts & Hobbies, Art, Design

Rating

4.5 / 5 (2 ratings)

Updated

2026-03-14