About this document
Carlsberg by jackie.luan is a document available to read on EtoBox.
Carlsberg is evolving from a traditional brewery to a comprehensive service provider, emphasizing the importance of digital business advantages to maintain market leadership. The company aims to integrate technology into its operations to create value for customers and consumers, while also addressing cultural clashes between marketing and IT. A shift in mindset is necessary to embrace digital innovation and agile ecosystems, enhancing overall company potential.
- Author
- jackie.luan
- Language
- EN