About this document
Marketing Fundamentals and Strategies by Yelinne Chau is a document available to read on EtoBox.
The document outlines a marketing agenda that includes topics such as branding, product, price, promotion, distribution, and customer relationship management. It discusses the evolution of marketing definitions over time, emphasizing the importance of market orientation and competitive advantages. Additionally, it highlights the role of technology and data in modern marketing practices.
- Author
- Yelinne Chau
- Language
- EN