Can I read Understanding Customer Relationship Management on EtoBox?

Understanding Customer Relationship Management by Achal Jain is a document available to read on EtoBox.

What is Understanding Customer Relationship Management about?

Customer relationship management (CRM) involves creating and maintaining relationships with customers through an integrated process. It aims to improve customer retention and profitability by enhancing customer value at each step. CRM objectives include maximizing lifetime customer value and ensuring customer loyalty through personalized experiences across all customer touchpoints using information systems. It integrates various functions like sales, marketing, customer service to achieve these goals.

Author

Achal Jain

Language

EN