Can I read The Age of Engage : Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture on EtoBox?

The Age of Engage : Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture by Denise Shiffman is a business book available to read on EtoBox.

What is The Age of Engage : Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture about?

Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In The Age of Engage , widely respected marketing strategist Denise Shiffman lays out a provocative blueprint for how you can The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your company culture, products, and marketing to e

Who reads The Age of Engage : Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture?

Author

Denise Shiffman

Publisher

Ladera Ranch, CA: Hunt Street Press

Published

2008

Language

EN

ISBN

9780979802805

Category

business

Subjects

Marketing, Fiction, Economics

Rating

3.32 / 5 (31 ratings)

Updated

2026-03-14