About this document
Modern Communication by abdulsalamabdulrazaq58 is a document available to read on EtoBox.
This research project investigates the impact of modern communication technologies on the sales volume of Kwara Ethnix Designs in Ilorin, Kwara State. The findings indicate a significant positive relationship between the use of digital communication tools and sales performance, with social media being the most effective channel. However, challenges such as poor internet access and limited staff training hinder optimal adoption, leading to recommendations for strategic investment and training to enhance sale
- Author
- abdulsalamabdulrazaq58
- Language
- EN