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Balancing Short and Long-Term Marketing Strategies by phanducthinh.com.vn is a document available to read on EtoBox.
The article by Les Binet and Peter Field discusses the importance of balancing short-term sales improvement with long-term brand success in advertising strategies. It emphasizes the need for a mix of short and long-term metrics to evaluate campaign effectiveness and warns against the over-reliance on short-term results, which can undermine long-term profitability. The authors recommend a balanced approach that includes creative, fame-driven campaigns alongside activation strategies to achieve sustained grow
- Author
- phanducthinh.com.vn
- Language
- EN