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What is Understanding Consumer Behaviour Insights about?
This document discusses consumer behavior and the importance of studying it. It notes that consumer behavior draws from psychology, sociology, anthropology, marketing, and economics. Understanding consumer behavior is crucial because customers can no longer be taken for granted. Many new products fail within 5 years of launch and most new product concepts do not make it to market. All managers must understand consumer motivation and cross-cultural differences prevent standardization of marketing globally. P
- Author
- Saurabh Shelar
- Language
- EN