About this document
Target Data Mining for Marketing Strategy by Kunal Somaiya is a document available to read on EtoBox.
The catalog company wants to increase sales of TVs by targeting their marketing more effectively. They will use data mining techniques on demographic data to create a model that predicts which individuals are most likely to respond positively to the marketing offer. This supervised classification model will help the company identify the 1.5 lakh highest potential customers to send brochures to, reducing marketing expenses compared to random mailing while increasing expected revenue. Testing different sample
- Author
- Kunal Somaiya
- Language
- EN