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Ad Tracking: Measuring Brand Performance by Balraj Bal is a document available to read on EtoBox.

What is Ad Tracking: Measuring Brand Performance about?

Ad tracking is a form of in-market research that monitors key brand performance metrics such as brand and advertising awareness, product trial rates, usage levels, and attitudes toward the brand and its competition. This research helps gauge the effectiveness of a brand

Author

Balraj Bal

Language

EN