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What is Change Management Case Study: TrueLocal about?

The document summarizes a case study analysis of organizational change at TrueLocal.com.au, an online business directory. The company replaced almost its entire senior management staff, including the CEO, two years ago to align the culture and structure with its parent company and meet strategic growth goals. This initiated fundamental changes, including shifting to a horizontal structure, implementing new processes, recruiting skilled staff, and changing the informal culture to a professional, customer-foc

Author

G.v. Aparna

Language

EN