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What is Understanding the Marketing Mix Essentials about?

The marketing mix refers to the set of actions or tactics a company uses to promote its brand, consisting of the 4Ps: product, price, place, and promotion. The product is the item being sold and includes both tangible and intangible aspects. Price involves setting the value of the product based on factors like costs and competitors. Place refers to how the product reaches customers, such as through distributors or online. Promotion involves communicating with target audiences through advertising, public rel

Author

TriciaGay Daley

Language

EN