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Introductiontoprinciplesofmarketingppt 230901062653 856Bce92 by Gemedo Tahir Mohammed is a document available to read on EtoBox.

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The document provides an introduction to marketing principles, emphasizing the importance of understanding customer needs, wants, and demands to build profitable relationships. It defines marketing as a process of creating value through products, services, and experiences, while also discussing the marketing environment, which includes both micro and macro factors that influence marketing strategies. Key concepts such as customer value, satisfaction, and relationship management are highlighted as essential

Author

Gemedo Tahir Mohammed

Language

EN