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What is CRM Benefits and Drawbacks in Insurance about?

This document discusses customer relationship management (CRM) in the insurance sector. It defines CRM as finding, retaining, and building long-term relationships with customers through software and the internet. The advantages of CRM for insurance include personalized customer experiences, superior customer service, increased sales opportunities, and repeat business. However, CRM also has disadvantages like high costs, need for training, security issues, and eliminating the human element. The document conc

Author

Bhumika busa

Language

EN