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Can I read Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced on EtoBox?
Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced by Robert Govers, Frank Go (auth.) is a nonfiction available to read on EtoBox.
What is Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced about?
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Erscheinungsdatum: 23.07.2009
Who reads Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Robert Govers, Frank Go (auth.)
- Publisher
- Palgrave Macmillan UK
- Published
- 2009
- Language
- EN
- ISBN
- 9780230230736
- Category
- nonfiction
- Subjects
- Business, Travel, Management
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