Can I read Social Media Strategy for A.O.Smith on EtoBox?

Social Media Strategy for A.O.Smith by Zoe Nguyen is a document available to read on EtoBox.

What is Social Media Strategy for A.O.Smith about?

The document is a proposal for a social media campaign for A.O. Smith from Pioneer Communications in February 2016. It outlines the context of previous social media activity, target audience of women aged 25-45 of high socioeconomic status, and proposed concepts and channels including Facebook, LinkedIn, YouTube and forums. The proposal focuses on an emotional appeal-based concept targeting the audience and includes strategies and sample posts for the Facebook portion of the campaign emphasizing functional

Author

Zoe Nguyen

Language

EN