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The Rise of the Sleeved Blanket by ichablubs is a document available to read on EtoBox.
What is The Rise of the Sleeved Blanket about?
Gary Clegg invented the sleeved blanket called the Slanket in 1997. He started a small business with his brother Jeff in 2004 to produce and sell the Slanket online. While the Slanket was initially successful, it faced new competition when the similar but cheaper Snuggie was launched in 2008. The Snuggie gained widespread popularity through aggressive infomercial marketing. This led to greatly increased online traffic and interest in sleeved blankets generally. Moving forward, the Slanket business explored
- Author
- ichablubs
- Language
- EN