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LEGO by Faizees is a document available to read on EtoBox.

What is LEGO about?

The LEGO Group developed its strategy by first understanding its strategic position in the market and analyzing competitors. It explored strategic choices like focusing on existing products or developing new innovations. This led LEGO to implement strategic changes like cost cutting and staff layoffs. While some actions failed, focusing on customers and innovation helped LEGO regain profitability and growth. Today, LEGO continues developing strategy through tools like analyzing strengths, weaknesses, opport

Author

Faizees

Language

EN