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NPD Trends in Ready Meals During Inflation by jamaawaunlocks is a document available to read on EtoBox.

What is NPD Trends in Ready Meals During Inflation about?

The document discusses new product development (NPD) in the ready meals category during the inflationary period from 2021 to 2023, utilizing data from Mintel’s Global New Product Development dataset. It analyzes the distribution of introductory prices and marketing attributes of products, revealing slight changes in pricing and a growth in economy attributes compared to previous years. The study emphasizes the importance of NPD for food supply chains and consumer trends amidst economic challenges.

Author

jamaawaunlocks

Language

EN