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Consumer Behavior Towards Goldstar Shoes by fucche chy is a document available to read on EtoBox.

What is Consumer Behavior Towards Goldstar Shoes about?

This document discusses a research project on factors that affect consumer buying behavior when selecting shoe brands, using Goldstar shoes as a case study. The research topic, background of Goldstar as a shoe manufacturer in Nepal, and statement of the problem are provided. Goldstar faces intense competition from domestic and international brands and invests heavily in advertising. The research aims to understand how personal, social, and psychological factors influence consumers

Author

fucche chy

Language

EN