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European Brewing Industry Trends by Mohamed Barbario is a document available to read on EtoBox.

What is European Brewing Industry Trends about?

This document analyzes trends in the European brewing industry from 1980-2003. It saw consolidation as major brewers merged and acquired smaller competitors due to overcapacity and pressure to control markets. The top 20 brewers increased their global market share from 51% in 1990 to 65% in 2000. Beer production and consumption declined slightly across Europe despite growth in the alcoholic beverage sector overall. However, consolidation among brewers continued as they sought economies of scale and brand re

Author

Mohamed Barbario

Language

EN